What Is SEO?

Introduction:-

i) Search engine optimization is many things, it's an art and it's a a science. SEO is creative and it's technical. It's logical, parasitic and opportunistic.

The aim of seo is to maximize targeted types of valuable traffic to a website from search engines by improving the visibility of said website in Google organic or unpaid SERPS(Search Engine Result Pages). Traditionally, this has meant aiming for no1, or top ten positions in Google but SEO has evolved and now a SEO needs tube more a marketer than just a tech geek. A seo needs to be concerned, not just with high positions in Google for relevant keywords, but with analyzing competition, traffic and analytics, and converting traffic to leads and sales. I like to draw a line between SEO and Link building. One (SEO)is on-page(on-site), the other, off-site (Linkbuilding).

Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.

SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.

* SEO is not gaming Google (for us anyway). It's about trying to understand how and why Google engineers want to rank pages above others. SEO is about optimizing a site to give Google what it wants, and at the same time, meeting the requirements, the intent, of a specific search engine visitor i.e. to buy something, to learn something, to store something, to communicate with someone.